The Generic Pharmaceutical Association took their fight directly to Big Pharma this week as the nation's drug lobby hit the greens for an annual charity golf event held by Utah Sen. Orrin Hatch.

As the representatives for major drug makers deplaned, they were were greeted in the Salt Lake City airport with ads from their generic drug competitors that used a phrase from the Pharmaceutical Research and Manufacturers of America to push generics.

The ad was headlined "Generic Medicines Make Innovation Possible," followed by the PhRMA phrase:

"The savings created by generic[s] . . . free up resources to invest in new treatments—creating headroom for innovation—and resulting in significant progress against some of the most costly and challenging diseases."

The Utah Families Foundation helps Utah charities and organizations that support families, providing over $12 million in the past 25 years. The foundation said the big fundraising event is "the Golf Challenge, three days of competitive fun hosted by Senator Hatch on the beautiful mountain courses surrounding Park City, Utah."

Paul Bedard, the Washington Examiner's "Washington Secrets" columnist, can be contacted at