He has sold nearly 80,000 jerseys, he has doubled attendance each time he a pitched and now according to my good friends and former colleagues at Sports Business Journal, Stephen Strasburg is the 4th most marketable player in the majors after just six weeks in the bigs.

Yankees SS Derek Jeter is the most marketable player in baseball, according to an exclusive survey of sports business execs and media personalities conducted by SportsBusiness Daily. Fresh off his fifth World Series title with the Yankees, Jeter earned an overwhelming 80% of first-place votes. No other player received more than three votes for the top spot, further evidence that the 36-year-old remains MLB’s biggest name. The Yankee captain’s inclusion on 47 of 49 ballots is eight clear of our second-most marketable player, Albert Pujols. The Cardinals slugger appeared on 39 ballots and received two first-place votes.

Perhaps more noteworthy is who follows Jeter and Pujols as MLB’s most marketable players. Joe Mauer narrowly missed the second spot, further evidence of the Twins catcher’s increasing national visibility. Right behind Mauer is rookie phenom Stephen Strasburg, the Nationals pitcher who ranks fourth on our list after just six weeks in the major leagues. Strasburg also received the second-most first-place votes (3), an indication that baseball is thirsty for a new star ready to assume the spotlight once Jeter hangs up his cleats. Phillies slugger Ryan Howard rounds out the top five.

The survey was distributed to corporate brand managers, marketing and branding executives, agencies and baseball media, who were asked to list, in order, the top five most marketable players in MLB. Points were awarded on a five-point scale, with a player awarded five points for a first-place vote, four points for second place, etc.


1. Yankees SS Derek Jeter
2. Cardinals 1B Albert Pujols
3. Twins C Joe Mauer
4. Nationals P Stephen Strasburg
5. Phillies 1B Ryan Howard
6. Rays 3B Evan Longoria
7. Giants P Tim Lincecum
8. Mets 3B David Wright
9. Yankees 3B Alex Rodriguez
t10. Red Sox 2B Dustin Pedroia
t10. Angels CF Torii Hunter