Good for you @jessicaalba. #StopTheViolence #guns #TeenChoiceAwards pic.twitter.com/ae6eN87udh— Piers Morgan (@piersmorgan) August 1, 2016
There was no reason for the Teen Choice Awards to get political, but celebrities used the opportunity to push an anti-gun message.
Jessica Alba and Ne-Yo took time out of the program to tell the impressionable 13- to 17-year-olds that it was important to "#StopTheViolence," Newsbusters reported.
Siblings and children were paraded on stage to share how they lost family members to gun violence while the hashtag was promoted. Alba told the audience to "stop, feel, and ask what's going on" before Ne-Yo sang "What's Going On."
"If you feel, as we do, that we have to do better, then you ought to stand up right now and take out your phones… Take a picture of all of these courageous teens standing here asking for the violence to stop, then post with the hashtag, #StopTheViolence," the duo said, putting the audience on the spot.
The program continued to be political with acceptance speeches and impersonations. Rock the Vote also participated.
"As the largest and most diverse generation in American history, millennials have the strength and passion to come together and help shape the nation’s future this November," a statement for the show boasted.