Rule 7: A tactic that drags on for too long becomes a drag. Commitment may become ritualistic as people turn to other issues.
Alinsky’s seventh rule in his manifesto Rules for Radicals is one that we have seen played out over and over again throughout history and it's no surprise that the Left has a pretty short attention span.
Remember when the tolerant Left was going to boycott Whole Foods? In 2009, Whole Foods CEO John Mackey spoke out against Obamacare saying instead that he favored individual choices in healthcare in a Wall Street Journal OpEd titled "The Whole Foods Alternative to Obamacare."
The Left was up in arms, and people jumped on the bandwagon, swearing that their money would no longer be spent at Whole Foods. They failed miserably and, if you’ve been in a Whole Foods lately, you know that the liberals didn't keep their commitment to stay away. Just check out the bumpers stickers in the parking lot- I guess they wanted their organic arugula more than they wanted to make their point.
Most recently, of course, we saw tactic seven employed with the Occupy movement. When Occupy Wall Street began in September, people were fired up and ready to protest, but it dragged on for months until the park was cleared by police in November. By then, the movement had spread across the country and the world. Occupiers vowed not to leave until change had taken place. They left without changing a thing, and have yet to come back in any significant fashion. Of course, they accomplished nothing, which must get boring. Living in a tent city has got to get old after a while.
You may have noticed that the Tea Party preceded the Occupy movement, and has outlasted them. That’s because the Right has a couple of things that the Left lacks; passion and commitment - and it's hard to get bored when liberty is on the line.