If Goop—Gwyneth Paltrow’s lifestyle website where she advocates things like steam douches and $900 juice cleanses—hasn’t brought enough celebrity wisdom into your life already, no worries! Lena Dunham is on it.
Dunham and Girls executive producer Jenni Konner are launching a Goop-inspired feminist newsletter, Lenny, with a perfectly Dunham-esque tag line: “An email newsletter where there’s no such thing as too much information.” Its mission? “Lenny is your over sharing Internet friend who will yell at you about your finances, help you choose a bathing suit, lamp, president ... AND tell you what to do if you need an abortion.”
The editor-in-chief, Jessica Grose, is a Jezebel and Slate alum. Grose described the project to BuzzFeed as “Goop meets Grantland.”
“We love Goop,” Dunham said. “Jenni and I have always been obsessed with Goop. We feel strongly that even if some of it is aspirational, it’s aspirations like ‘I want to know how to take care of my body and soufflé something.’”
In Lenny, Dunham aspires to talk about both who to vote for and "where to buy the best tube top for summer."
When you sign up for Lenny--which won't officially launch until September--you’re greeted by the following photo:
…along with a promise that the authors “want to entertain and inform you, but we also want to make the world better for women and the people who love them. That means keeping abortion safe and legal, keeping birth control in your pocket and getting the right people elected, all while wearing extremely fierce jumpsuits.”
“With Lenny there’s no such thing as TMI, there’s no such thing as self-involved,” Dunham told BuzzFeed. “We’ll be allowed to show the ugly and complicated thought processes that go into forming your own brand of feminism, and your own identity, because it’s not all clean back here.”