Donald Trump set off a media firestorm over the weekend when he proclaimed former POW John McCain "not a war hero," saying "I like people who weren't captured."

MSNBC's Morning Joe asked McCain whether Trump owed him an apology, to which he replied, "No, I don't think so. But I think he may owe an apology to the families of those who have sacrificed in conflict and those who have undergone the prison experience in serving their country."

"A great honor of my life was to serve in the company of heroes. I'm not a hero," McCain said. “Those are the people he owes an apology to.”

The senator called it “totally inappropriate for Mr. Trump to say he doesn’t like people who were captured.”

"There are so many men, and some women, who served and sacrificed and happened to be held prisoner and somehow to denigrate that, in any way, their service I think is offensive," he said.

Watch below, via NBC: