Libertarian presidential nominee Gary Johnson has managed to raise more than $2.7 million in online donations during the month of August alone — a big step up from June, when the campaign only raised about $664,000.
A major contributor to this increase in donations was yesterday’s #15for15 Money Bomb, during which the campaign asked individuals to give $15 on August 15 to help Johnson reach the 15 percent needed in polling to qualify for the presidential debates. The original goal for the money bomb was set at $1.5 million, which was met relatively quickly. The campaign has since increased the goal to $2 and is currently just shy of $1.8 million.
“At approximately 1:00 pm EST, there were tweets reporting that the #15for15 Money Bomb had raised more than $1,300 per minute within 4 hours, the likes of which have not been seen since the Ron Paul epic grassroots money bomb success,” said Lina Bryce for the Libertarian Republic. “The Money Bomb continues to gain more contribution, demonstrating how hungry this country is to hear a new voice on the national debate stage alongside Republican Nominee Donald Trump and Democratic Nominee Hillary Clinton.”
Yesterday, the Commission on Presidential Debates also revealed exactly how it will determine who will be included in the debates this fall. The 15 percent threshold will be held intact, with the five polls that will be averaged together being ABC-Washington Post, CBS-New York Times, CNN-Opinion Research Coalition, Fox News, and NBC-Wall Street Journal.
“The good news for Johnson is that the five polls selected by the commission are some of the friendliest in the field for the Libertarian,” said Matt Welch of Reason, stating that Johnson is averaging at around 10-11 percent in nearly all of them.
A newly released Johnson ad might help him gain the extra percentage points needed before mid-September. The ad opens with clips of arguments and attacks engaged in by both major political parties and their nominees, followed by violence and uncivil debates that have ensued. It then introduces Gary Johnson as the viable third-party option, drawing a clear line between his character and that of his opponents.
“This Johnson video is one which could easily go viral in the coming days. Particularly with so much less money to use on campaigns, third-parties must be creative in how they market their candidates,” said Josh Guckert for the Libertarian Republic. “In the modern era, when many Americans are ‘cutting’ their cable and rely on the internet for more and more of their news, this positive ad could be just what is needed to catch the eyes of more voters.”