[caption id="attachment_139762" align="aligncenter" width="3570"] (AP Photo/Jim Cole) 


Donald Trump's brand is suffering thanks to his political campaign. At least, that's what the professional entertainer told Fox and Friends.

"For the people who think I'm doing this for my brand, this isn't good for my brand. I think it's bad for my brand," he said. "I mean maybe I'm leading in polls, but this is certainly not good. I lose customers. I lose people."

"...What am I doing? I say, 'Let's make our country safe,' and people are offended."

But if his campaign drives customers away, it certainly bodes well for votes.

Trump is also making extravagant sacrifices for his country to prove he is worthy of that support.

"I mean who gives up a top top show?" he asked. "Plus, I gave up hundreds of millions of dollars of deals while I'm doing this."