The 2011 PRO BOWL packed a Hawaiian punch last night earning a 7.7/12 with 13.4 million viewers on FOX, making it the most-watched since 1997 (13.5 mill.) and the highest-rated since 2000 (8.6/15).
Compared to last year’s game, the 2011 PRO BOWL is up +8% in rating (7.7/12 vs. 7.1/11) and up +9% in viewership (13.4 mill. vs. 12.3). Last night’s game improved over last year by +5% among Adults 18-34 (4.1 vs. 3.9), and by a substantial +34% among Adults 25-54 (6.3 vs. 4.7).
The PRO BOWL gave FOX an easy win for the night with a 4.7 among Adults 18-49. ABC was second (2.1/6). In fact, the PRO BOWL beat the combined performance of both second-place ABC and third-place CBS (1.9/5).
New Orleans topped all markets for the Pro Bowl with a 21.0/28, followed by Milwaukee with a 15.6/23 despite the fact that Packer players were held out of the game in preparation for the Super Bowl.