Apple will discontinue the production of iPods, the company announced on Tuesday.

Apple will discontinue its production of the seventh generation of the iPod Touch, making the iPhone its primary MP3 player. The decision marks the end of the iPod brand and its influence on technology, music, and society throughout the early 2000s.

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“Music has always been part of our core at Apple, and bringing it to hundreds of millions of users in the way iPod did impact more than just the music industry — it also redefined how music is discovered, listened to, and shared,” said Greg Joswiak, Apple’s senior vice president of Worldwide Marketing in a press statement.

“Today, the spirit of iPod lives on. We’ve integrated an incredible music experience across all of our products, from the iPhone to the Apple Watch to HomePod mini, and across Mac, iPad, and Apple TV," Joswiak added. "And Apple Music delivers industry-leading sound quality with support for spatial audio — there’s no better way to enjoy, discover, and experience music.”


Introduced in 2001, the iPod changed the way people enjoyed music worldwide by making MP3 players easy and accessible. The original iPod cost $399 and only had 5 gigabytes of memory, enough to store roughly 500 songs on the device.


In 2007, Apple shifted to the iPod touch, which offered the display functionality of the iPhone without the cost of cellular data. The last iPod Touch model was announced in 2019 and sold for $199.

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The iPod opened the door to the iPhone, which has become one of the predominant mobile devices in the world. There were more than 1 billion active iPhones in the world as of January 2021, according to Apple.

The final version of the iPod Touch will be available in the Apple store while supplies last.