A new survey of publishers and consumers shows that "aggregators" like the Drudge Report are the nation's No. 2 source of news, winning nearly twice the usage of Facebook.
Unlike many other news consumption surveys that lump in all internet sources, the HubCiti Publishers' Confidence & Technology Report broke news aggregators out and found that 23.7 percent of the nation gets their news there.
TV ranked No. 1, but its 35 percent showed continuing losses in viewership. Another 12 percent said they got their news from Facebook and printed newspapers got a tiny 9 percent of the audience.
While the analysis was positive in the report for digital news, consumers showed a strong dislike of paywalls and sites that demand users view an ad before getting to free information.
According to HubCiti, 60 percent of consumers said that they won't pay for news, 62 percent won't watch or view an ad before going to free information, and 58 percent don't want news sites to send them material or stories related to the one they are looking at.
Sites like Drudge work because it aggregates many stories from print and 41 percent said that they prefer digital copies of print.
On the publishing side, the industry feels growth is happening on digital sites. "Publishers stated they plan to see a 50 percent increase in revenue from both website and mobile app activity in the next 12 months," said the survey provided to Secrets.
Paul Bedard, the Washington Examiner's "Washington Secrets" columnist, can be contacted at firstname.lastname@example.org