Who would think there would be a market for a store dedicated to opposing a Democratic president in one of the bluest states in the country?

Yet, there is. President Joe Biden isn’t a popular president, and there’s even an anti-Biden market in Massachusetts and surrounding states. Stores that sell anti-Biden merchandise called "Let’s go Brandon" stores have opened up across the state and have generated a lot of media attention and business for the owner of the chain.

There are seven permanent stores, six are in Massachusetts. There will also likely be a few more stores in the future. Plus, there are a couple of trailer locations, including a permanent one in East Bridgewater, Massachusetts.

The fact that people are willing to buy shirts that say “F*** Joe Biden” or even the tamer “Let’s go Brandon,” among other merchandise the store sells, is not a good sign for the president, and it’s understandable why people don’t care for him.

Biden has a 43.7% approval rating and a 50.7% disapproval rate, according to FiveThirtyEight. That means that more than half of the country dislikes him. Even some Democrats don’t like Biden; he has an 82% approval rating with them while 17% disapprove, according to Reuters.

At a time when gas prices are way higher than they were at the beginning of the year, increasing by more than $1.00 per gallon, the cost of living has gone up under the Biden administration. It’s a part of a bigger problem going on in the United States: inflation. While the Federal Reserve increasing the money supply is the chief issue there, the Biden administration hasn’t been able to curb the problem. In all, 69% disapprove of how Biden is handling inflation and only 28% approve, according to a recent ABC News poll.

The Biden administration hasn’t handled social issues well, either. It wants to repeal the Hyde Amendment (even though it’s popular), which would result in federal taxpayer dollars funding elective abortion. (Biden supported the Hyde Amendment until 2019, and the last Democratic president, Barack Obama, kept it in place.)

The administration is also handling immigration poorly. A Fox News poll and a Politico poll both had the disapproval rating for Biden's handling of immigration at 59% last month. Voters don’t want illegal immigration, and Biden isn’t tough on immigration. He would never embrace a popular idea like mandatory E-Verify, for example, to stop it.

If Biden were a popular president with an approval rating of say, 55% or higher, there would be a smaller market for this kind of a store. The business model would likely be a harder sell in a deep blue state such as Massachusetts.

However, Biden isn’t well liked. He’s a divisive figure whom the public sees as old and incompetent, so there’s a vibrant market for anti-Biden merchandise — even in blue states.

Tom Joyce (@TomJoyceSports) is a political reporter for the New Boston Post in Massachusetts. He is also a freelance writer who has been published in USA Today, the Boston Globe, Newsday, ESPN, the Detroit Free Press, the Pittsburgh Post-Gazette, the Federalist, and a number of other outlets.