Tax Day is a drag. Filling out forms with endless questions and terms that require more explanations than ever seem to be available is not a feel-good exercise. And depending on your calculations, either the government took an interest-free loan from you, or Uncle Sam will be pulling even more from your bank account than he already did from your paycheck.

Nevertheless, old-fashioned American ingenuity means that plenty of business have found a way to turn even such a disheartening day into a holiday of sorts with deals and discounts.

Complete with gimmicky tax references, like prices set to $10.99 and talk of making a bitter day sweeter, you can score bargains on pizza, bagels, and even drinks. Of course, there’s also the cynical marketing of things like massage deals to relieve the tax-induced stress or Kona Ices’ dubbing Tax Day as National “Chill Out Day.”

But don’t let clever marketing gloss over the reality of Tax Day as an overly complex exercise in bureaucracy — one so impenetrable that almost everyone pays someone else to help them give the government money.

Tax Day isn’t a holiday and our current, bloated way of determining who owes what is certainly not worth celebrating, even if we all enjoy the freebies. Of course, I’d be all for celebrating real reforms and when taxes can be filed on a postcard, I’ll be first in line for the drinks.