Caribou Coffee has begun an innovative ad campaign in Minneapolis: Heating bus stops so the rider feels like she's right there with the breakfast minis in the oven:

The ads promote a new line of warmed sandwiches. Caribou installed these special transit shelters built to resemble an oven -- and they're actually heated.


Let's hope other advertisers follow suit and update more public works with newer, better, private (heated!) product placement.