Democrats have a mixed reaction to the value of a candidate endorsement from President Joe Biden, but that’s not the case for Republicans when former President Donald Trump weighs in.

According to the latest Rasmussen Reports survey, 59% of GOP voters said they would be “more likely” to “vote for” a candidate endorsed by Trump, the biggest indication yet of the importance of a Trump blue check, especially in primaries.

A combined 39% of Republicans said Trump’s backing would either make no difference or make them less likely to choose his pick.

By comparison, just 47% of Democrats would be more likely to vote for a Biden-backed candidate, fewer than the 49% of Democrats who said they would be less likely or that his endorsement wouldn’t make a difference.

Trump, unlike Biden, has been front and center in the endorsement business since he left office. And he has a very successful record.

In the 2022 primaries so far, his record is 33 wins and zero losses.

In tonight’s primaries, he has 22 endorsements on the line, including Ohio Senate candidate J.D. Vance, author of Hillbilly Elegy, who is now narrowly considered the front-runner.

Trump has made other unconventional endorsements, such as his pick of TV’s Dr. Mehmet Oz in Pennsylvania.

Trump’s former White House political director, Brian Jack, told Secrets that Trump’s endorsement is gold in elections.

“President Trump’s endorsement is the most powerful endorsement in politics,” Jack said. “His endorsed candidates are undefeated in 2022 primaries, and campaigns continue to build their messaging around President Trump and his endorsement.”

Oz, for example, just released an ad built around the former president’s endorsement, and candidates have been lining up at Trump’s Florida Mar-a-Lago resort for an audience to seek his backing.

Not only does the desire for a Trump endorsement show that the former president remains the de facto leader of the party, but in spreading around big election winners, Trump is building a whole new base for his likely 2024 try to win back the White House, associates said.

When Democrats and Republicans are combined, the overall endorsement value for both Trump and Biden is below 50%. For Biden, 26% of voters said they would be more likely to vote for his candidate, 46% said they'd be less likely, and 26% said it wouldn't make a difference. For Trump, 32% said they would be more likely to choose his pick, 43% said they'd be less likely, and 23% said it wouldn't make much difference.