Retail giant Walmart was forced to pull its special Juneteenth ice cream flavor from shelves after critics called it an inappropriate marketing scheme.

The Juneteenth ice cream flavor is comprised of red velvet and cheesecake flavors, according to a report.

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"Share and celebrate African-American culture, emancipation and enduring hope," the label said.

Many on social media called out the store for using the holiday as a marketing scheme.


"Juneteenth holiday marks a celebration of freedom and independence," Walmart said in a statement. "However, we received feedback that a few items caused concern for some of our customers and we sincerely apologize. We are reviewing our assortment and will remove items as appropriate."


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Juneteenth, which occurs on June 19, celebrates the day in 1865 when Union soldiers informed the enslaved population of Galveston, Texas, that they were free.

In 2021, President Joe Biden signed a bill into law that established Juneteenth as a federal holiday.