Retail giant Walmart was forced to pull its special Juneteenth ice cream flavor from shelves after critics called it an inappropriate marketing scheme.
The Juneteenth ice cream flavor is comprised of red velvet and cheesecake flavors, according to a report.
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"Share and celebrate African-American culture, emancipation and enduring hope," the label said.
Many on social media called out the store for using the holiday as a marketing scheme.
Oddly, I’m more offended at the four fingers. How Imma rock my panky ring if I ain’t got a pinky?!!! pic.twitter.com/0B3OkVkOBG— Snack Turner (@roywoodjr) May 22, 2022
"Juneteenth holiday marks a celebration of freedom and independence," Walmart said in a statement. "However, we received feedback that a few items caused concern for some of our customers and we sincerely apologize. We are reviewing our assortment and will remove items as appropriate."
We got Juneteenth ice cream y’all. Still waiting on reparations though. Sigh pic.twitter.com/T9jGTr0kwK— Delegate Marlon Amprey (@marlonamprey) May 22, 2022
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Juneteenth, which occurs on June 19, celebrates the day in 1865 when Union soldiers informed the enslaved population of Galveston, Texas, that they were free.
In 2021, President Joe Biden signed a bill into law that established Juneteenth as a federal holiday.