Gerber announced the winner of its photo search Wednesday, revealing that a baby born in Oklahoma without a femur or fibula is its newest "spokesbaby."
Isa Slish is the 12th winner of the company's national model search, earning a cash prize of $25,000, free Gerber products for up to a year, a wardrobe valued at $1,000 provided by Gerber Childrenswear, and a $1,000 gift card from Ezpz.
"Gerber’s Photo Search is an opportunity to celebrate the joy that babies bring," Gerber President and CEO Tarun Malkani said in a statement. "Isa’s submission brought smiles to all of our faces, and she truly embodies the idea that every baby is a Gerber baby. We could not be more excited to work with Isa and her family throughout this next year to find moments of joy for every Gerber baby."
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Slish's parents discovered she was missing vital bones in her right leg 18 weeks into the pregnancy.
"We hope Isa’s story can bring more awareness for limb differences and create greater inclusion for children like her," Slish's mother, Meredith Slish, said in a press release. "Because, just like Isa, they too can be or do anything they want!"
In addition to the prizes, Slish was given the roles of chief taste tester and chief growth officer. Her parents' second child, she was born Sept. 18, 2021.
Gerber also made a $25,000 donation to March of Dimes’s maternal and infant health programs. In 2018, the company named a baby with Down syndrome as its spokesbaby.
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The original Gerber baby model, Ann Turner Cook, turned 95 last November.