Disney rebranded its previous "Rainbow collection" to a "Pride collection" Monday, just in time for Pride Month in June.
The collection includes clothing and accessories for adults and children alike. Pixar, Marvel, and Star Wars merchandise are included in the collection, which has been curated by LGBT employees at Disney.
"The Walt Disney Company will be donating all of our profits from the Disney Pride Collection sales now through June 30, 2022 to organizations that support LGBTQIA+ youth and families," the company wrote in an announcement.
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Proceeds will go to eight different organizations in the United States, six organizations in Europe, one organization in Latin America, and two organizations in Asia, depending on where the profits originate.
Previous collections were available for purchase all year, and this collection will be no different.
.@Disney stepping up. 100% profits from sales go to LGBTQ+ organizations/families/youth. 100!! Plus, this is the first time this collection is branded with #Pride and not as #Rainbow. #disney #LGBTQ #disneypride pic.twitter.com/HUq25oCwNZ— Blake Keller WNEM (@blakekellertv) May 17, 2022
Disney's Rainbow collection has been around since 2018. Today, the old collection is no longer available online. The latest rebranding comes amid a spat between Disney and Gov. Ron DeSantis (R-FL). The quarrel began in March when Florida instituted a law barring schools from instructing children in third grade and under on gender and sexual orientation.
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Since Disney came out against the bill, DeSantis has removed its self-governing status in the state. The governor plans to outline how the district will be dismantled in November. Meanwhile, Disney has lost approximately $50 million since getting involved in the Florida law.