Amber Heard fired her public relations team as she prepares to take the stand in Virginia this week in the defamation lawsuit ex-husband Johnny Depp brought against her.
The Aquaman actress has reportedly been very upset about the negative news coverage she has faced since the trial began last month.
“She doesn’t like bad headlines,” a source told the New York Post.
Another source noted that Heard is “frustrated with her story not being told effectively.”
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Heard fired PR firm Precision Strategies on Thursday and now has on retainer consulting firm Shane Communications, which reportedly has worked against Depp, highlighting allegations of compulsive spending brought by the Pirates of the Caribbean actor’s former business partners.
“It’s crazy to change teams in the middle of a trial like this because you don’t like the headlines,” said Lis Smith, a former communications adviser to Pete Buttigieg, noting that Precision Strategies is a top crisis firm. “But they can’t rewrite the history of what’s happened.”
“After years of narrative building, you can’t change the public’s opinion in the three weeks when someone is suing you in a case,” a crisis management PR insider told the New York Post.
Heard said she was against the idea of allowing cameras into the courtroom, but Depp’s team prevailed with the judge allowing all proceedings to be livestreamed. Such a move has made it more difficult to control the shaping of news headlines and public opinion.
A petition calling for Heard’s removal from her role in the Aquaman 2 movie began in December 2019 but has garnered renewed support in recent weeks. It now has nearly 3 million signatures.
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Depp is suing Heard for $50 million over a 2018 op-ed that he claimed suggested he domestically abused her. The Pirates of the Caribbean actor said it defamed him. Heard is countersuing for $100 million.
Heard is expected to take the stand as early as Tuesday. You can catch up on the trial here.