LOS ANGELES (AP) — News Corp. has launched its new Spanish-language TV network on 50 stations, marking a challenge to leaders Univision and Telemundo in the fight for Hispanic audiences in the U.S.
The MundoFox network launched Monday on stations such as KWHY-TV in Los Angeles and WPXO-LD in New York, covering some 11.1 million Hispanic U.S. households, or nearly 80 percent of the total.
By comparison, top-ranked Univision reaches 96 percent of the market, while No. 2 Telemundo, owned by Comcast Corp.'s NBCUniversal, reaches 94 percent.
MundoFox is a 50-50 partnership between News Corp.'s Fox International Channels and RCN Television Group, a TV show producer based in Colombia. Over the next few years, RCN's programming will be available exclusively on MundoFox as its agreements with other networks expire.
RCN shows such as "El Capo" and "Kdabra" are set to air right away.