Sen. Ted Cruz's, R-Texas, new book, A Times for Truth, will not be included on the New York Times' forthcoming list of bestselling authors, despite its impressive sales numbers.

A spokeswoman for the Times said that there is "overwhelming" evidence that the book's remarkable sales are due more to "strategic bulk purchases" than genuine market demand.

"Our goal is that the list reflect authentic best sellers, so we look at and analyze not just numbers, but patterns of sales for every book," the Times' Eileen Murphy told the Washington Examiner's media desk.

Cruz's book, which was released on June 30, sold 11,854 copies in its first week, Politico reported, citing figures from Nielsen Bookscan. In its first week, the Texas senator's book outperformed 18 of the 20 authors featured on the Times' bestsellers list for the week ending July 4.

HaperCollins, the publishing group behind the 2015 Republican presidential candidate's book, was reportedly told by the Times that the senator's work did not meet the newspaper's standards for inclusion on the list.

"We have uniform standards that we apply to our best seller list, which includes an analysis of book sales that goes beyond simply the number of books sold," Times spokeswoman Eileen Murphy told Politico. "This book didn't meet that standard this week."

Pushed for clarification, Murphy said the Times has evidence suggesting Cruz's book has performed as well as it has not because of genuine consumer interest, but because specific entities have been purchasing the book in bulk.

"In the case of this book, the overwhelming preponderance of evidence was that sales were limited to strategic bulk purchases," she said.

"A Time For Truth" in its first week easily outperformed the to-date sales of books written by other 2016 GOP presidential candidates, including Sens. Rand Paul of Kentucky, whose book "Taking a Stand" was published in May, and Marco Rubio of Florida, whose book "American Dreams" was published in January.

Murphy did respond when asked by the Examiner to explain further what she meant by "overwhelming preponderance of evidence." It is unclear how, exactly, the Times came to its decision to exclude Cruz from the bestsellers list.