Hailing a taxi on a New York street is going high-tech. A new smartphone application will send out a hailing signal to cabs that travel with a matching app. (Aug. 8)
SHOTLIST:
AP Television - AP clients only
New York City - 8 August 2012
1. Wide of taxis
2. Mid of man trying to hail cab
3. Mid of app
4. Mid of app
5. Mid of app
6. SOUNDBITE (English) Martin Heikel, Co-founder of Zab Kab:
"My business partner about a year ago had just gotten so frustrated on how to hail a cab and he was thinking and pondering that question - why can't there be a better system and he is a technologist, and so a light bulb sprung off in his head and he started down some notes on his commuter train and it was a short matter of time he realized that we should be using GPS."
7. Mid of taxis
8. Mid of man getting in taxi
9. SOUNDBITE (English) Tara Balistreri, New Yorker:
"I feel like it is easy-ish to get a cab, I think at night it would beneficial, like night time when everyone is going out and everybody is looking for a cab."
10. Mid of taxi
11. SOUNDBITE (English) Roland Sainristil, Cabbie:
"I likely now to go pick up somebody in Brooklyn and Queens cause I know I'm not going to drive back to Manhattan empty."
12. woman getting out of cab
13. SOUNDBITE (English) Sharif Hossain, Cabbie:
"If I can pick up with this app 2 or 3 fare a day, I don't mind paying 15 dollars a month."
14. Mid of taxis
15. SOUNDBITE (English)
"To be honest, no there are so many cabs around, I don't think it would make much sense to open up your phone and look for a cab."
16. Mid of woman getting into cab.
STORYLINE:
Hailing a taxi on a New York street is going high-tech _ with a smartphone application.
Starting Wednesday, a passenger can send out a hailing signal to cabs with a matching app, within about a five-block area.
Martin Heikel (HAY`-kuhl), co-founder of the ZabKab app, says the venture started when business partner Ben Millspaugh (MILLS'-paw) felt frustrated "not being able to get a cab when and where he needed one."
So far, Heikel says about 1,000 of the city's more than 13,000 yellow cab drivers have downloaded the app.
When a hailing icon pops up, the driver sees the passenger's GPS location.
Drivers will be charged $14.95 a month, or $9.95 on a six-month subscription _ after several promotional, cost-free months.
The passenger app is free of charge.
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SCRIPT/WIRE SOURCE:HEADLINE:
New app lets riders hail a cab by smartphone
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CAPTION: Hailing a taxi on a New York street is going high-tech. A new smartphone application will send out a hailing signal to cabs that travel with a matching app. (Aug. 8)
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SHOTLIST:
AP Television - AP clients only
New York City - 8 August 2012
1. Wide of taxis
2. Mid of man trying to hail cab
3. Mid of app
4. Mid of app
5. Mid of app
6. SOUNDBITE (English) Martin Heikel, Co-founder of Zab Kab:
"My business partner about a year ago had just gotten so frustrated on how to hail a cab and he was thinking and pondering that question - why can't there be a better system and he is a technologist, and so a light bulb sprung off in his head and he started down some notes on his commuter train and it was a short matter of time he realized that we should be using GPS."
7. Mid of taxis
8. Mid of man getting in taxi
9. SOUNDBITE (English) Tara Balistreri, New Yorker:
"I feel like it is easy-ish to get a cab, I think at night it would beneficial, like night time when everyone is going out and everybody is looking for a cab."
10. Mid of taxi
11. SOUNDBITE (English) Roland Sainristil, Cabbie:
"I likely now to go pick up somebody in Brooklyn and Queens cause I know I'm not going to drive back to Manhattan empty."
12. woman getting out of cab
13. SOUNDBITE (English) Sharif Hossain, Cabbie:
"If I can pick up with this app 2 or 3 fare a day, I don't mind paying 15 dollars a month."
14. Mid of taxis
15. SOUNDBITE (English)
"To be honest, no there are so many cabs around, I don't think it would make much sense to open up your phone and look for a cab."
16. Mid of woman getting into cab.
STORYLINE:
Hailing a taxi on a New York street is going high-tech _ with a smartphone application.
Starting Wednesday, a passenger can send out a hailing signal to cabs with a matching app, within about a five-block area.
Martin Heikel (HAY`-kuhl), co-founder of the ZabKab app, says the venture started when business partner Ben Millspaugh (MILLS'-paw) felt frustrated "not being able to get a cab when and where he needed one."
So far, Heikel says about 1,000 of the city's more than 13,000 yellow cab drivers have downloaded the app.
When a hailing icon pops up, the driver sees the passenger's GPS location.
Drivers will be charged $14.95 a month, or $9.95 on a six-month subscription _ after several promotional, cost-free months.
The passenger app is free of charge.
[SOT/]
(Name/Location, Occupation, Expertise)
(" ")
(****END****)
VIDEO PRODUCER:
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VIDEO SOURCE:
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VIDEO APPROVAL:
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VIDEO RESTRICTIONS:
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MARKET EMBARGO (S):
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SCRIPT/WIRE SOURCE: