Major manufacturers are kicking off a new campaign on Tuesday to push back against the "absurdity" of the Obama administration's strict proposed regulations for smog-creating ozone.

The National Association of Manufacturers has been a staunch opponent of the proposed ozone rules, which would tighten national air quality standards enforced by the Environmental Protection Agency to levels that many industry groups say are unachievable, while costing the country well over $100 billion annually in compliance costs — the costliest regulation of any federal program, the group says.

The regulations would require reductions in ozone from the current 75 parts per billion standard to 65 ppb, which the industry argues would place many pristine wildernesses out of compliance, let alone manufacturing and densely populated urban areas.

The new campaign will include new television and newspaper spots to underscore the "absurdity" of the proposed regulations, which would place most of the country's national parks out of compliance with the air quality standards, according to Ross Eisenberg, the group's energy and natural resources policy director.

The ads will help drive home the fact that under these regulations "every state is a nonattainment state," he said. The ads will "highlight this is an unachievable regulation," but that "we also need help here" from the administration and for Congress to step in and stop the rules from taking effect.

The multi-million dollar ad campaign will run for two weeks in the Washington area, Eisenberg said. Once Congress is on recess in August, the campaign will begin targeting other regions of the country. "We're committed to getting to a better place" under the regulation, and are "empowered by our membership to go as loud as we can go" for many months to come, Eisenberg says.

The ads will be augmented by state and local chapters of the National Association of Manufacturers and the Chamber of Commerce holding local and state awareness events.

The new campaign comes after the U.S. Chamber of Commerce started a new study campaign, examining the effect of the ozone regulations on transportation development.

The nation's largest business lobby issued its first study last week on the effects of the rule on the Washington area. Because regions of the country cannot receive federal transportation dollars if they are found to be out of compliance with the ozone rules, the Chamber warns that the new regulations would delay or stall new transportation projects.

Observers privy to the campaigns say that the administration's climate rules for power plants are taking the spotlight off the ozone regulations, which are arguably more threatening to the economy.

The Chamber's campaign is aimed at high-growth areas such as Washington. The next city the group will bring into focus is the Las Vegas on August 11. After that, the group will move to Colorado and other states that have struggled to comply with the current ozone regulations, which were established in 2008.

Officials argue that the EPA should back off from implementing the new ozone proposal until states can meet the regulations currently in place.

Likewise, the manufacturers campaign will be targeting areas of the U.S. that have been faced with the specter of being labeled "nonattainment" by the EPA, which means the region essentially cannot meet the goals and must take actions to curb ozone-causing pollution. This can be elaborate and requires close engagement between state and federal air regulators to achieve.

The House is looking to place new focus on the ozone regulations, beginning Tuesday afternoon. The Energy and Commerce Committee's energy and power subcommittee is holding a "roundtable" to hear from state and local leaders on the effects of the proposed regulations on jobs and manufacturing.

The discussion includes Mayor Jerry Mouton Jr. of Deer Park, Texas, Mayor Larry Waters of Sevier County, Tenn., and the heads of several companies, including the Denison Industries and PMI Energy Solutions.

"EPA is pushing too far and too fast with their proposed rule, and consumers, manufacturers and small businesses across the country bear the brunt of the compliance burdens," said subcommittee Chairman Ed Whitfield, R-Ky.

Whitfield pointed out that the manufacturers group estimates the "proposed rule could cost $140 billion annually and cost my home state of Kentucky $347 million in total compliance costs."