The Packers and Steelers are two of the NFL's most popular franchises. While they don't have the swagger of the Jets or Cowboys, we will see these two generate the biggest rating in Super Bowl history -- which is great news for Fox.

Look for this week to be more about the history of these two franchises than any drama they may generate.

But in the age of instant communication -- where so many say so much about things we don't care about -- expect all forms of new media to be buzzing this week in Dallas.

For those who like their media in a more traditional mode, here is what to expect.

"The growing appetite of fans for all things NFL fuels our programming all year and there is no better time for us to deliver the best wall-to-wall NFL coverage than Super Bowl week," NFL Network executive producer Eric Weinberger said. "With more than 100 hours of coverage on NFL Network, including the longest pregame show on television Super Bowl Sunday, we will bring fans all the sights and sounds of the most celebrated week in sports."

ESPN will be in North Texas in force and they will be doing all their signature programs this week from "SportsCenter" to "SportsNation" to "Pardon the Interruption," and of course a special edition of "NFL Countdown" on Super Bowl Sunday.

Fox is the broadcast home of Super Bowl XLV and will be all over Dallas this week. I will have more on their plans as we get closer to Sunday, but they will have some interesting surprises planed. Remember that any network that airs the Super Bowl will want to get maximum exposure so look for Fox prime-time stars to be worked into the network's plans throughout the week and even in the Sunday pregame shows.

And what would the Super Bowl be without the famed Radio Row where all the local stations join the networks to interview people whose teams did not make it to the big game or worst yet are there to sell something we don't want or need.

ESPN Radio, Fox Sports Radio, Sirius-XM NFL Radio and also Mad Dog Radio will be on hand to make sure that we don't miss a moment of the big week.

Examiner columnist Jim Williams is a seven-time Emmy Award-winning TV producer, director and writer. Check out his blog, Watch this!