When producers of the wildly popular show "Hard Knocks" approached New York Jets head coach Rex Ryan about doing this season's show with his team, it took him about 10 seconds to respond with an enthusiastic "yes."

Ryan is known by many things, but shy is not one of them. He is outspoken, funny, direct and often drives opponents crazy. But shy, that is not a word that appears in his dictionary.

"Hard Knocks" is the most ambitious reality show, with ongoing editing and production in less than a week.

The sixth season of HBO's "Hard Knocks" debuts on Aug. 11.

Ryan on the show » There was no debate at all. I went through this before with the Ravens so it is not a distraction. ... The team enjoys the cameras around but at the end of the day we are there to play football and the guys from NFL Films have this down to a science. In the end, this really comes down to trust and we trust HBO and NFL Films. We have no editorial control over what they air so the trust factor is key.

Ryan on how the show helps the Jets » This is a great team with many storylines. Mark Sanchez, Bart Scott, and gosh, we have so many great stories from our offseason additions that will play out on the show. You will see the staff meetings, the practices and the real intensity that happens at an NFL training camp.

Ryan on how this will be a good recruiting tool » The Jets are a first-class organization and I really think that when fans, players and people around the league see what the Jets are all about we hopefully can gain appreciation and expand the fanbase and garner respect from other NFL teams around the league.

Jim Williams is a seven-time Emmy Award-winning TV producer, director and writer. Check out his blog, Watch this!