In his bid to connect with Hispanic voters, Jeb Bush has taken an extra, unusual step.

The Republican presidential contender has hired Raul Henriquez to staff him on the campaign trail. The former congressional aide speaks fluent Spanish and serves as Bush's second "body man." Henriquez' title refers to an aide whose job it is to staff Bush at all times. But he was added to the former Florida governor's traveling entourage — alternating time on the road with Bush's regular body man — to ease interaction between the candidate and Spanish-speaking voters.

That's just one example of Bush's commitment to Hispanic outreach and his early focus on this key voting bloc, as manifested this week with his first interview conducted entirely in Spanish. This engagement could clearly pay dividends in the general election. But what about in the nomination fight that comes first; are there enough Hispanic primary voters to deliver an early payoff to Bush or other Republicans who mimic his approach?

"They could make a difference if you're able to mobilize a good number of them," said Bush supporter Luis Fortuno, the former governor of Puerto Rico who now works as a lawyer in Washington.

In the Republicans' deep and competitive 2016 primary field, every vote could count in the early voting states and beyond. But the GOP's 2012 Republican presidential nominee, Mitt Romney, won only 27 percent of the Hispanic vote, and it's unclear how fruitful efforts to target this growing demographic could be in the battle for the nomination. Nevada, which votes fourth after Iowa, New Hampshire and South Carolina, could be an exception.

Recent census figures showed that 27.5 percent of Nevadans were Hispanic. Silver State Republicans are holding a caucus to pick their choice for the nomination, and that means that motivating anywhere from 5,000 and 10,000 Hispanics to participate and support a particular candidate could have an impact on the outcome. Other states with sizable Hispanic populations could offer a similar opportunity if the primary becomes an extended fight for delegates.

And here, Bush has some competition from an old friend, Sen. Marco Rubio of Florida who also speaks fluent Spanish. Sen. Ted Cruz of Texas, whose father was born in Cuba and is conversational in Spanish, adds to the GOP's ethnically diverse field. The Cruz campaign did not respond to a request for comment on its approach to targeting Hispanic voters.

Rubio, 44, born of poor immigrants from Cuba, hails from Miami but spent some of his childhood in Las Vegas. Rubio's early polling with Hispanics has been in the low to mid-30s, but ahead of the competition. The senator has been interviewed by Spanish language television, in Spanish, since announcing for president in April and his campaign said it's become "routine" for him, but declined to further discuss its strategy for Hispanic outreach.

"Rubio presents a new dynamic that could generate excitement among conservative Hispanics," said one of his Republican supporters, who spoke on condition of anonymity.

The Democrats argue otherwise — about Rubio and every other Republican in the race. Lately, the Democratic National Committee has seized on Donald Trump's comments about Hispanics and illegal immigration — the bombastic billionaire businessman referred to illegal Mexican immigrants as "rapists" in his speech announcing his campaign for the Republican nomination — to tar the GOP as anti-Hispanic and anti-immigrant. "Jeb Bush's policies will devastate Hispanic communities," read a DNC press release issued Monday.

On Monday, Bush, 62, sat for an interview in Orlando, Fla., with Telemundo's Jose Diaz-Balart. He discussed a range of issues, from how his Mexican-born wife, Columba, infused his family with Latin culture and how that experience, and his having bilingual, biracial children, has shaped his approach to politics and policy, to immigration reform, education, President Obama's Iran deal and Trump's harsh words for illegal immigrants. Bush didn't anything he hasn't said in English.

As important an asset as Bush's linguistic fluency could be in his courting of Hispanic voters, Fortuno said Bush's cultural fluency with U.S. Hispanics who hail from a range of Latin American countries, is equally significant. Getting the phrases and hand gestures just right matters in communicating to Spanish speakers, and taking the time to learn the difference communicates respect. For a Republican Party with little room for error with Hispanic voters, every advantage counts.

"Speaking the language is important," Fortuno said. "But showing respect is really the bottom line here. Putting up ads, but ads that actually the translation into Spanish is accurate — some of what I've seen is treacherous. The translation is so poor it hurts whoever is paying thousands of dollars for that ad."

Bush appears to have the most developed Hispanic engagement strategy among Republicans.

In addition to Henriquez, the aide focused on communication with Spanish speakers who attend Bush's campaign rallies, the governor tapped Emily Benavides to handle Spanish language press and Nevada, and Jose Mallea to oversee his outreach to Hispanic voters. Mallea previously worked at the Libre Initiative, a conservative group focused on wooing Hispanics, and in 2010 served as campaign manager for Rubio's Senate campaign.

Correction: An earlier version of this story misspelled Henriquez's name and misstated the frequency of his travel schedule with the Bush campaign. Henriquez deals primarily with Spanish-language voters, not media as stated in the earlier version.

Disclosure: The author's wife works as an adviser to Scott Walker.