It was a great day for the golf on TV with the beautiful Torrey Pines course as the backdrop as the ratings were solid. Here are the numbers.
CBS Sports’ final-round coverage of the PGA TOUR’s FARMERS INSURANCE OPEN on Sunday, which saw Bubba Watson beat Phil Mickelson by one stroke and Jhonattan Vegas and Dustin Johnson by three strokes, scored an average overnight household rating/share of 3.7/7, up +54% from last year’s 2.4/5 in the metered markets.
Sunday’s final-round rating peaked at a 4.8/9 (6:00-6:30 PM, ET). In addition, Sunday’s 3.7/7 was the highest overnight rating for the final round of the FARMERS INSURANCE OPEN since 2008 (4.6/9).
CBS Sports' third-round coverage of the FARMERS INSURANCE OPEN on Saturday, January 29 (3:15-6:00 PM, ET) earned an average overnight household rating/share of 2.5/6, up +47% from last year's third round 1.7/4 in the metered markets. Saturday’s 2.5/6 was the highest-rated third round for this event since 2008 (3.2/7).