The Democratic National Committee released an ad Tuesday attacking Donald Trump by citing a collection of eyebrow-raising headlines published by Breitbart, the website once headed by the GOP nominee's new campaign CEO.
"Former chairman of Breitbart News Stephen Bannon is now Donald Trump's campaign chief," the new DNC ad said. "These are some of the headlines his publication has put out."
What follows next is a litany of headlines that the viewer is meant to find objectionable and unacceptable.
"'Would you rather your child had feminism or cancer?'" one actor in the ad reads. "'The solution to online 'harassment' is simple: Women should log off.'"
"'Big gay hate machine closes Christian pizza parlor,'" another recited. "'Climate expert: Marxist, global warming extremists control Vatican.'"
It goes on in that vein for quite some time.
Last week, the Trump campaign underwent its second staff overhaul in two months, and elevated Bannon to a leading role.
He temporarily stepped down from Breitbart to take the job.
The change in Trump staff comes right after the Republican candidate stated flatly in an interview last week that he has no intention of pivoting or moderating his tone.
"You know, I am who I am," he told a Wisconsin television station. "It's me. I don't want to change. Everyone talks about, 'Oh, well you're going to pivot, you're going to.' I don't want to pivot. I mean, you have to be you. If you start pivoting, you're not being honest with people."
On Tuesday, the DNC went after Trump via the Breitbart hire.
"By hiring Bannon, Trump is doubling down on bigoted rhetoric," the ad said.
"This divisive attitude has no place being in the White House," one actor said, while the other added, "You can help make sure it isn't."