ZOMG! Hair on fire! Running around! Will President Obama name William Daley, a JPMorgan Chase & Co. executive and former secretary of commerce to be his new chief of staff?!

The speculation is all the rage, but so far only "people familiar with the matter" and "sources" are saying so. The story was first reported by Bloomberg:

Daley, 62, who typically responds to questions, didn’t return two messages seeking comment left on his cell phone yesterday or a phone call to his office and an e-mail sent to him today. White House officials declined to discuss the matter.

"I'm not going to comment on personnel speculation," White House spokesman Robert Gibbs said in an email.

To review, Pete Rouse took over the thankless chief of staff job when Rahm Emanuel left to make his Chicago mayoral run. But Rouse indicated at the time that he really didn't want the job -- and he's also at work on a staff reorganization for the West Wing.

Notes Bloomberg:

Daley was a political mentor to Emanuel. The two worked together to get the union-opposed North American Free Trade Agreement passed in 1993. Emanuel was then a senior aide to Clinton and Daley was a special counsel to the president. The youngest of seven children born to the late Chicago Mayor Richard J. Daley and Eleanor “Sis” Daley, William Daley is part of the most powerful political dynasty in Illinois. Besides his work as a banker, he serves on several corporate boards, including Boeing Co. and Abbott Laboratories.