As Donald Trump aims to drum up support in the Rust Belt, he is finding support from a group that will likely never read one of his tweets or ever see him on television.
The Plain Voters project is hoping it can introduce Donald Trump to what they consider a forgotten group of voters: the Amish.
Pennsylvania is home to nearly 70,000 Amish residents and nearly half of them are under the age of 18. That means roughly 35,000 are eligible to vote. In a tight race against Hillary Clinton, Trump supporters are hoping Amish voters could play a crucial role in turning the Keystone state red in November.
In a campaign that has seen an increased shift towards the emerging digital platforms for social media, like Instagram and SnapChat, Amish PAC is relying solely on traditional media. The group has already launched several newspaper ads and is displaying billboards throughout the heavily Amish Lancaster, County.
"Amish PAC has no use for internet and television advertising because the voters we're targeting don't use the internet or watch television. Therefore, Amish PAC's ad blitz is two-pronged: Newspapers and Billboards. In addition, Amish PAC is building a large network of volunteers across Amish Country to assist in voter registration and flyer distribution," the group's website reads.
Since the group only intends to focus its efforts on traditional media, it is estimating it will spend only $41,000 on newspaper advertisements and billboards leading up to the November election. According to reports, the political action committee brought in over $8,000 from 300 donors in its first month.
Although the Amish and Mennonites are considered one of the most conservative voting blocs, the group's co-founder, Ben Walters, believes the Republican party has done a very poor job in its outreach efforts. Walters previously worked with a PAC supporting former GOP presidential candidate Ben Carson before helping to start Amish PAC. The committee's treasurer, Taylor Swindle, also has ties to former House Speaker Newt Gingrich, serving as a top aide.
While a billionaire who lives ostentatiously may seem antithetical to the simple values of the Amish, the group praises what they see as Trump's strong work ethic, commitment to pro-life values, and his choice to abstain from alcohol.
"The Amish appreciate the fact that he's a strong worker with a strong work ethic," Walters told Yahoo News. "He's a family man with fantastic children, and the fact that he turned over his business to family while he runs for president — that resonates with Amish. And he's a man who abstains from substances; he's never [consumed] alcohol."