No one had a say in Donald Trump's apology besides Donald Trump.

According to Kellyanne Conway, the nominee's new campaign manager, Trump's decision to apologize at a rally in North Carolina on Thursday night was strictly his decision.

"He was talking about anyone who feels offended by anything he said," Conway said on "Good Morning America" Friday morning. "That's all him. He took extra time yesterday going over that speech with a pen so that was a decision he made. Those are his words."

"That's all him. … That was a decision he made," she added.

On Thursday night, Trump said he regretted some of what he has said throughout his presidential campaign.

"Sometimes, in the heat of debate, and speaking on a multitude of issues, you don't choose the right words or you say the wrong thing. I have done that, and believe it or not I regret it," Trump said. "I do regret it, particularly where it may have caused personal pain."

Conway she hopes his critics now will show "some recognition and some forgiveness" to Trump based on his apology.

Asked whether he would apologize to Khizr Khan and his family for attacking them following their critical Trump speech at the Democratic National Convention, Conway responded, "He may."

"But I certainly hope they heard him last night," Conway said. "I hope America heard him last night because of all the people ... who have been saying, 'Hey, let's get Trump to pivot, let's get him to be more presidential.' That is presidential."

It is "also presidential," Conway added, for Trump and vice presidential running mate Mike Pence to go to Louisiana on Friday to visit victims of recent flooding, "in a decidedly nonpolitical event, no press allowed, going to help people on the ground who are in need."

When asked why Trump is only now showing regret — just days into Conway's new role in the campaign and less than three months until the general election — Conway defended her boss.

"It was not me, that's all Donald Trump," she said. "Perhaps he felt it before, but he expressed it now."