The House Financial Services Committee tried to explain a new Department of Labor regulation to Americans by breaking down the policy in a gif-friendly, Buzzfeed-like blog posted Thursday.
The committee, headed by Texas Rep. Jeb Hensarling, resorted to compressed digital images to lobby the public on the downsides of implementing the Obama administration's Fiduciary Rule, which was finalized Wednesday.
House Speaker Paul Ryan's office has defined the rule as a "one-size-fits-all regulation from the Obama administration" that "creates more paperwork and costly recordkeeping requirements for financial planners, restricting access to quality investment advice for upwards of 7 million Americans with [Individual Retirement Accounts]."
The Wisconsin Republican also said enacting the rule will increase the costs for individuals seeking financial advice and hurt families with lower incomes.
Although the speaker's office defined the legislative phrase in layman's terms, the committee's communications team took it a step further, using some of TV's most well-known faces from the 1990s and 2000s to get their point across. Below are a few of the most memorable gifs:
3. And it doesn't actually protect consumers at all.
5. American consumers are already hurting and Washington bureaucrats shouldn't make it harder and more expensive for them to plan for retirement, send a child to college or open up their own small business.
6. And when the administration's own experts warned this rule could hurt more than help, the political appointees basically said, facts, schmacts.
8. We WILL fight to protect the retirement security and investment choices for all Americans.