Hillary Clinton's campaign team is not at all convinced that Donald Trump actually regrets saying controversial things on the campaign trail.

"Donald Trump literally started his campaign by insulting people. He has continued to do so through each of the 428 days from then until now, without shame or regret. We learned tonight that his speechwriter and teleprompter knows he has much for which he should apologize," Hillary For America Deputy Communications Director Christina Reynolds said in a statement.

"But that apology tonight is simply a well-written phrase until he tells us which of his many offensive, bullying and divisive comments he regrets — and changes his tune altogether," the statement added.

Trump said at a campaign rally Thursday evening in North Carolina that he regrets some of the more controversial things that he has said since launching his campaign in June 2015.

"As you know, I am not a politician. I have worked in business, creating jobs and rebuilding neighborhoods my entire adult life. I've never wanted to learn the language of the insiders, and I've never been politically correct — it takes far too much time, and can often make more difficult," he said as he recited his prepared remarks.

"Sometimes, in the heat of debate and speaking on a multitude of issues, you don't choose the right words or you say the wrong thing. I have done that, and I regret it, particularly where it may have caused personal pain. Too much is at stake for us to be consumed with these issues.

"But one thing I can promise you is this: I will always tell you the truth," he concluded in his non-apology. "I speak the truth for all of you, and for everyone in this country who doesn't have a voice."